A story of tenacity and determination

Jim Dougherty, founder of PetSmart and Petsense by Tractor Supply, has just published his latest book: Pet Project – How a simple idea transformed the pet industry fur-ever.

His memoir provides an informative insight into the establishment and subsequent success of PetSmart and Petsense by Tractor Supply, taking readers along on the journey of entrepreneur and visionary Jim Dougherty. He has changed the pet sector and created a brand that celebrates the bond between humans and their pets. The book includes more than 60 interviews with senior managers and experts in the pet sector.

The book is aimed not only at pet lovers but anyone who wants to understand how important resilience, determination and customer-oriented business approaches are. Pet Project is an inspiring story of how the vision and passion of one man can change the world for the better. Further information on Jim Dougherty and the Pet Project can be found here.