New marketing manager at Vitakraft

On 1 August, Sarina Hamann took charge of international marketing at Vitakraft Pet Care. As head of international marketing she will be responsible for brand management in Germany and at the company’s nine foreign subsidiaries as Vitakraft aims for further national and international strategic development.

Hamann has been with Vitakraft since 2021. She was previously responsible for brand and product management. In her new role she will report to Markus Baldus, Vitakraft’s director of sales and international marketing.

Prior to joining the company, Hamann worked in brand management at Mapa, a supplier of baby products. She had responsibility there for the strategic development of one of the core product ranges of the Nuk brand on an international scale.