Award for Josera

The pet food manufacturer Josera has won the Promotional Gift Award for the third time in a row. After children’s book “Seppl und die Rasselbande” and the snapshot campaign with professional photographer Christian Vieler, the campaign around free Josera dog food samples took the award this year.

In the sample campaign, dog owners can order two food samples online for their pets along with a 5-euro voucher, and in this way can sample Josera dry dog food entirely free of charge. The order process is very simple, says the company. Each food sample package is customised, with the name of the dog and breed or a similar dog depicted on the carton. In the geo-individualised mailing, new customers are brought specifically to the nearest local retailer.