Last year, online sales of pet products in the USA attained a volume of 30.7 bn dollars, accounting for 36 per cent of overall sales. This information is contained in a new report, “US Pet Product Retail and Internet Shopping Trends”, from Packaged Facts. The market research company expects this market share to rise to as much as 45 per cent by 2026.
Market researchers are seeing the same trend in the pet supplies sector as in other branches of the economy: a growing number of shoppers are making purchases online as well as in store. One example of this cited in the study is Walmart, 51 per cent of whose customers also shop in other supermarkets, 33 per cent shop online and 27 per cent get their pet products from pet speciality stores.