Ferplast plans to reposition itself

Italian company Ferplast will present its entire aquatics range under the umbrella brand Hydor in future. The company indicated this move at the international trade show Zoomark International in Bologna.
As already reported, Ferplast completed the full acquisition of Hydor, a manufacturer of aquarium filters and pumps, earlier this year. Ferplast has marketed its own aquatics range since 2004 and the acquisition of Hydor has considerably expanded its assortment. The ranges of Ferplast and Hydor are to be combined in future, with the new programme being premiered at the world-leading Interzoo fair in Nuremberg.