Innovative new products from bosch

Bosch Tiernahrung presents a range of innovative new products and a complete relaunch of the Sanabelle brand for Interzoo. The manufacturer is staging a presentation at Interzoo to coincide with the currently ongoing introduction of a grain-free dog range on a single protein basis (HPC Plus). A particular innovation from bosch Tiernahrung in this regard is the product HPC Soft, a semi-moist product based on potato with 60 per cent fresh Aylesbury duck, soft in consistency and boasting a high level of acceptance. Fruitees in five different fruit varieties (mango/banana/chokeberries/sea buckthorn/apple) from bosch are tasty dog treats in the form of soft, juicy mini-bones based on fresh poultry meat (min. 20 per cent). Reclosable packaging, so-called soft-lift-cups, guarantee the fresh-ness of the product while in use. Retailers have the option of introducing Fruitees by way of attractive displays on special terms. Directly following Interzoo on 1.6.2014, bosch Tiernahrung is implementing a complete relaunch of its familiar cat food brand Sanabelle. A new, attractive design combined with new recipes and improved acceptance will provide new impetus for the brand. All Sanabelle recipes are produced with gluten-free ingredients (including potato and millet) and fresh poultry meat (min 20 per cent). Two new innovative products have been added to upgrade the brand: • Sanabelle Soft: a semi-moist complete food of a soft consistency (18 per cent moisture) with 40 per cent fresh Aylesbury duck. • Sanabelle Sterilized: a grain-free complete food for cats following castration. Attractive offers for retailers will accompany the relaunch www.bosch-Tiernahrung.de hall 1, stand 124