Tetra is enhancing the attractiveness of fish-keeping and opening up new target groups with its coherent product concept. This is directed especially at young people and families with children, for whom the fun of the hobby, the decorative aspect and an easy, reliable product application are all important. “Tetra AquaArt” aquariums in the 20 l, 30 l and 60 l sizes are offered as complete sets so that consumers can get directly into the hobby. The aquariums are a quality product “Made in Europe” with a more modern design and improved functions, such as the powerful “Sylvania” brand T5 lamp. Looking after the tank is easy with the new “Tetra Water Care Tabs”; just two different tablets are needed to keep the aquarium water clean and maintain the biological equilibrium. The “Safe” tablets eliminate chlorine and chloramine, neutralise toxic heavy metals, stabilise the pH value and add vitalising elements to the water. The “Clear” tablet brings about a long-term, measurable reduction in the phosphate content and keeps the water clean and clear. Both tablets are also available for goldfish. Children in particular will have fun looking after the aquarium in this way, because the tablets produce an effervescent effect when they dissolve. The decorative aspect of an aquarium also plays a large part for the stated target groups. The new “Tetra DecoArt” range offers aquarium backdrops with maritime or Asian motifs, making it easy to change the appearance of the tank. And as an easy-care alternative to real aquatic plants, Tetra offers an extensive selection of “Tetra DecoArt Plantastics” with a convincing natural appearance. www.tetra.net