The pet supplies sector is looking optimistically to the future. The current level of registrations for Interzoo 2010 has now overtaken the level at a comparable stage two years ago, according to the organiser, the Wirtschaftsgemeinschaft Zoologischer Fachbetriebe (WZF). “The pet supplies trade is looking with optimism and self-confidence to the future. We are expecting participation on the same scale as for the anniversary Interzoo in 2008,” said Klaus Oechsner, chairman of the advisory board of WZF. Interzoo is the leading global platform for innovations, trends and creative market niches in the pet supplies sector. From Oechsner’s point of view, the increase in applications from southern Europe and the larger stand areas of small and medium-sized companies are particularly pleasing.