Attracting over 170 delegates from 13 countries, the 2nd International Pet Conference started this morning. Topics such as sustainability, a comparison of the European pet supplies markets and international trends form the focus of the two-day event in Amsterdam. The delegates have been drawn from all over Europe as well as Brazil, South Africa and Russia. The highlight of the event will be the presentation of the Pet Retailer of the Year award, recognising the most innovative international retail concept in the pet supplies sector.