Backer unveils new ExpoPlanner

Retailers can save valuable time by using the new ExpoPlanner, a product and exhibitor locator, which is now available for the Christmas show at www.hhbacker.com. It allows attendees to locate a company, specific product or booth location quickly and easily. Buyers can get a comprehensive printout of the items they are looking for in booth number order, plus have access to show specials, trade or brand names, website addresses, seminar information and more. “Our shows have doubled in size over the last ten years, and it’s tough for retailers to find what they’re looking for without spending hours roaming the aisles,” said Colette Fairchild, trade show director.