The Pet Industry Distributors Association (PIDA) in the USA has given its Lifetime Achievement Award to Rolf C. Hagen, thus recognising the contribution made by the founder of the Hagen group of companies to the pet product industry. The award was presented at the association’s annual meeting in Tucson, Arizona, at the end of January. Hagen, a German Canadian, has already been elevated to the Hall of Fame of the American Pet Products Manufacturers Association (APPMA).