All HAGEN core brands were presented on 350 square metres: Catit presented Freeze-dried RAW, a raw meat-based cat food, Zeus showed the smart Oasis+ dog drinking fountain, among other things, while Zoë presented new Meat Market dog snacks. Exo Terra focused on the new Vista kit terrarium with panoramic glazing. The Fluval brand presented a completely new smart home control system for aquariums. Bionic, the new partner brand in the dog toy sector, was also presented.