Pirate aquarium

With its Capt'n Sharky Aqua­rium, Tetra appeals specifically to the important future target group of families with children, offering an exciting hobby for children between the ages of five and nine and awakening their interest in aquariums. Licensed by the German company Coppenrath Verlag, the complete set is presented in stores by way of various POS materials, according to Tetra. Child-friendly communication takes place in parallel via a landing page along with other on- and offline initiatives. The enclosed brochure also provides a family-friendly introduction to aquatics. www.tetra.net