Nestlé has been present in China for over 30 years and employs around 43 000 people in the country. It is the second biggest market for Nestlé. The new investments in the Tianjin Economic-Technological Development Area (TEDA), in total more than 100 mio Swiss Francs, include a significant capacity expansion of Nestlé's existing pet food plant in Tianjin, introducing new production lines for high-value products that build on the strong growth in the company's existing pet food portfolio. Also included is the company's first production facility in Asia for plant-based products. In addition, there will be new investment for the confectionery business with an upgrade of the production line of Nestlé Chengzhen Wafer.
Together these investments underline Nestlé's determination to contribute to the transformation and upgrading of China's food industry. Rashid Qureshi, chairman and CEO of Nestlé Great China Region, said: "Nestlé has a strong commitment to China and has long been dedicated to deepening our roots in the Chinese market. Since Nestlé opened the first factory in Tianjin in 1994, we have continued to increase our investment and regard TEDA as one of our important bases in China."
Investment in pet food
Over the past 25 years, Nestlé has been continuously making investments in Tianjin city, effectively boosting local economic growth and driving overall development of the local food industry.
With the rapid pace of urbanisation in China, pet ownership is becoming increasingly popular not only in top-tier cities but also across low-tier and rural areas. "Viewing this trend as a significant opportunity, Nestlé plans to further invest in and increase the production capacity of the Nestlé Purina Petcare factory in TEDA," says the company's press release. It will introduce production lines for new products, such as the veterinary diet and wet cat food categories.
More visitors and exhibitors in Guangzhou
The 28th China International Pet Show (Cips) took place in Guangzhou from 10 to 13 September. The internationally recognised pet trade …
In recent years, the food sector has undergone a quiet revolution as people are choosing more and healthier, nutritious and environmentally friendly foods. To meet this demand, Nestlé has decided to step up its focus on the plant-based category and invest in a new production facility at TEDA. By investing more in the latest technologies to create products using plants, Nestlé will help to reduce carbon…