Dog fashion retailing

"The Spanish market is experiencing great development year by year. The trend is pushing sales up in a very material way and affects fashion products as well as some other new categories. That's the result of the change of attitude that society is experiencing, according to the data in the 2nd report on the pet market in Spain by Tiendanimal, where 91 per cent of those surveyed considered their pets a member of the family. Not long ago, the market was limited to selling pet food and accessories but now our customers are increasingly seeking more specialised products and services.
The fashion category is growing pretty quickly. However, even if we do cover a significant part of the demand with reference to all kinds of pets, since the departure point was quite low it does not go beyond 3 per cent of our total sales.Our clients look for simple products and quality. According to the above-mentioned report, 57 per cent of the people who buy fashion products for their pets generally aim at protecting them from cold and rainy weather and only a small percentage acquire pet clothing for fashion purposes or for fun during certain periods of the year such as at Christmas or during carnival."Rafael Martínez-Avial, CEO

"The pet fashion market has its place in our country and there are lots of people who look for the newest trends. It's much more important for people with small dogs than for people with medium or large dogs. I believe that the pet fashion market has its potential but it will take time.
We try to offer the newest fashion ranges each year, but this topic is not so important and significant in our shops. We do not specialise in pet fashion; the turnover is not too high. If I compare the turnover from 2018 sales of fashion to total sales of dog products, it was only 1 per cent. The ratio of fashion sales to total sales of all dog products for walking such as leashes, collars, shoes etc. is slightly better at 12 per cent.
We noticed that people often prefer natural fibres such as cotton and one of the favourite materials is softshell. Trends in human fashion are copied a lot. This will certainly be due to the fact that people want to harmonise their dogs with them? Most people are interested in fashion with reflective elements, they put the emphasis on safety."Veronika Zarybnická, Marketing

"According to our estimates, the volume of the dog clothing market is 1.8 mio euros in Ukraine. 80 per cent…