The Swiss company BioPetFood concentrates almost exclusively on marketing certified organic pet food. In 1998 the one-man business was turned into a limited company, which now represents virtually all well-known organic manufacturers in its capacity as general importer into Switzerland and is renowned for its organic competence. BioPetFood's success in this field is attributable to its consistent focus on organic pet food and its position as a general importer. "Our general agency partnerships have made us market leader in Switzerland," says Rolf Denzler from BioPetFood.
Strong in organic chew products
In this role BioPetFood has remained true to its corporate philosophy. "One shouldn't talk about organic, one should practise it. This is the only way to do justice to the basic organic concept. Biodiversity, treating the environment, animals and nature with respect. This also includes very high-quality organic," is how the company explains its approach.
"As in the food industry, organic can chart steady growth in the pet food sector too. Our wide-ranging portfolio makes it possible to satisfy virtually every request from pet owners. With our Hundelust private label for certified organic chew products, for example, BioPetFood has become market leader within a very short time.
We are convinced that organic pet food firmly belongs in the reputable speciality retail trade as well as in specific online retailing. Flexible delivery options are required here," Denzler continues.
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Strict controls
BioPetFood is the only company to offer a complete pet food range of certified, controlled organic quality for dogs, cats and livestock, be it dry or moist food, food supplements or chew products. "All our organic products are subject to stringent controls. They contain no chemical additives, artificial flavourings, colourants, antioxidants or animal by-products and are free of genetically modified additives. We take care to ensure maximum bioavailability of all our products," says Denzler."People must be aware of where our food comes from - even pet food," adds BioPetFood managing director Silvia Hoeppeler. "With organic feed and naturally also with our daily organic food we can help prevent factory farming and the lengthy, distressing transportation of…