Back to nature

For over 20 years, Anibio has been marketing a range of organic pet care products and food supplements. In that time the market has advanced considerably. Michael Specht recalls that "when we started out, we were the first of our kind in the market. Some of our retail partners were perplexed when we unveiled natural food supplements and organic pet care products." Now this segment is one of the growth markets in the sector, which is attributable ultimately to the growing awareness of pet owners relating to the nutrition and health of their pets. "And also due to negative experience of conventional foods," adds Michael Specht.
The trend towards barfing caters to the desire to feed pets in as natural and healthy a way as possible. Dogs should eat as wolves or wild dogs did in the past. Feeding raw foods is growing in popularity, but also gives rise to controversy. Anibio offers various supplements to facilitate healthy and simple barfing and the company sees plenty of potential in the development of the market in the future, especially with regard to species-specific and natural feeding. "Pet owners are taking increasing care both with regard to themselves and their pets to ensure that their nutrition and care products contain natural and ideally organically cultivated ingredients," says Michael Specht with conviction. "We recognise that pet owners are becoming more critical. What does the product contain and what does my pet tolerate? Can it trigger allergies or food intolerances? They are asking these questions more and more frequently."
Anibio takes the demand for natural, species-specific food and care into account, using purely natural ingredients that have been organically cultivated and processed gently where possible. If regional cultivation is feasible, then the ingredients are sourced regionally. One special feature highlighted by Michael Specht is that many of the products are energised, a treatment that can promote protective and healing processes.

Chemical agents don't always have to be used. As with their own health issues, many pet owners now look to see if there are alternatives to classic treatment methods for their pets also. This basic idea provides the drive and motivation for the Anibio team to create food…