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5/2016
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Established in 1994 by Vaclav Fouček and František Bouška and based in Rudna u Prahy, Vafo Praha has specialised primarily in high-grade food from the outset. The company employs 140 staff and is certified as complying with both ISO 9001 and HACCP.
The company is acquiring growing significance in the European pet supplies trade with its products. Vafo Praha is already represented in most countries in Europe. Apart from its own domestic market, the Czech pet food manufacturer counts France, Germany, Italy, Poland, Finland and Lithuania among its key markets. The company is gaining a greater foothold outside the continent of Europe, too, and is already represented in Malaysia, India, Syria and Trinidad. This brings the number of countries in which Vafo Praha's products are distributed to 55.
The company is acquiring growing significance in the European pet supplies trade with its products. Vafo Praha is already represented in most countries in Europe. Apart from its own domestic market, the Czech pet food manufacturer counts France, Germany, Italy, Poland, Finland and Lithuania among its key markets. The company is gaining a greater foothold outside the continent of Europe, too, and is already represented in Malaysia, India, Syria and Trinidad. This brings the number of countries in which Vafo Praha's products are distributed to 55.
Wide range of activities
In 2015, annual production was running at 65 000 t, while annual turnover was reported to be € 81 mio. The export business accounts for 73 per cent of overall turnover. The company's own brands are Brit, Brit Care, Carnilove, Petit, Lets Bite, Brit Animals, Profine and Sams Field.
Vafo operates three modern production plants in the Czech Republic, and all products are distributed from a new central warehouse located in Rudna u Prahy. International trade fairs like Interzoo (Germany), Zoomark (Italy), Zoosphere (Russia), CIPS (China) and Anido (Belgium) are a focal point of Vafo Praha's marketing activities. In the Czech Republic, Vafo sponsors international dog and cat shows as well as supporting a variety of interesting canine activities: dog sports, training and sport cynology, etc. Another aspect of its sponsoring activities relates to a training centre for assistance dogs and the Czech-based therapy dog organisation Aura Canis.
Vafo operates three modern production plants in the Czech Republic, and all products are distributed from a new central warehouse located in Rudna u Prahy. International trade fairs like Interzoo (Germany), Zoomark (Italy), Zoosphere (Russia), CIPS (China) and Anido (Belgium) are a focal point of Vafo Praha's marketing activities. In the Czech Republic, Vafo sponsors international dog and cat shows as well as supporting a variety of interesting canine activities: dog sports, training and sport cynology, etc. Another aspect of its sponsoring activities relates to a training centre for assistance dogs and the Czech-based therapy dog organisation Aura Canis.
Especially for cats
The Brit Care brand, which has been on the market since October 2007 for dogs and September 2008 for cats, is enjoying a strong upward trend. Both lines are oriented to the life cycles, breed and weight of individual pets. The range is completed by private label products, which are supplied to major retail chains at home and abroad.Because cats are carnivores whose dietary preferences have endured centuries of domestication, Vafo Praha has created a new…
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