Harringtons branches out into wet dog food

The UK's fastest growing pet food brand, Harringtons, is launching a nutrient-packed, grain-free wet dog food range aimed at those who prefer to feed a mix of wet and dry food to their dogs.,
Inside these deliciously healthy meals there are benefits galore; green-lipped mussels provide a rich source of omega fats, rosehips are rich in vitamin C, green tea promotes natural anti-oxidants and chicory extract aids digestive health.
Expanding on the success of dry food and treats, wet dog food takes the much-loved Harringtons design in a new direction, using deep colours and hand-drawn icons to illustrate the features hidden within as well as telling the Harringtons story.
 There are four flavours in two tray sizes, as well as multi-pack options. The flavours are;
- Duck with potato and vegetables
- Chicken with potato and vegetables
- Salmon with potato and vegetables
- Turkey with potato and vegetables
The new range will be supported with a full marketing campaign, including TV, press and a keen focus on online and social media in particular, which will drive aware­ness and footfall to stores. www.harringtonspetfood.com