Enthusiastic about CIPS

1 157 exhibitors from 22 countries, which marked a 22 per cent increase from 2014, presented their goods and services on an exhibition area covering over 100 000 m2 in the new Exhibition and Convention Centre. Most of the European exhibitors questioned by PETworldwide proved enthusiastic about the high level of international participation in the show. The level of participation by companies from Europe and the USA in the CIPS fair in China is increasing all the time. Many manufacturers exhibited, some on stands that were magnificent. The exhibitors' reasons for attending the show varied, with a number hoping to make contact with existing and new potential distributors from the Far East. In fact, the CIPS attracted many companies not only from China but from all over Asia and from Australia, which enhanced its appeal. Other exhibitors knew that a large number of European and American representatives of leading pet store chains featured among the visitors, and that alone was incentive enough to be present at the show.
Over 42 000 visitors from 74 countries provided evidence of the show's international character. 48 per cent of the international visitors came from Asia, 29 per cent from Europe and 17 per cent from America. Most of the Chinese visitors came from eastern China (32 per cent), northern China (19 per cent) and southern China (18 per cent), demonstrating the high priority accorded to the CIPS even by the domestic market.

In the aquatics category, there were many interesting stands on which striking and unusual aquarium set-ups were displayed, along with aquatic landscapes without any livestock. Aquascaping was a predominant feature of the aquariums presented at the CIPS, demonstrating just how important natural aquariums are in the Chinese market. To judge by the number of stands, the aquatics segment was far more strongly represented than at comparable trade fairs in Europe or America, accounting for 35 per cent of all exhibitors. This shows that fish keeping in Asia continues to enjoy great popularity.

At the same time, the fair offered a good overview of the complete range of products offered in other merchandise groups. In the canine category, products for small breeds dominated and ranged…