Pet Fair Asia is a story of success. The show's exhibition area has grown by 300 per cent in five years, with 700 exhibitors occupying a total of 55 000 m2 in 2015. After opening an extra hall in 2015 - immediately with 100 per cent usage - the organiser will open a new 17 000 m2 hall in 2016 to accommodate the growth of the show.
While Chinese brands, distributors, factories and exporters represent an important part of the show, leading brands from all over the world were all exhibiting again at Pet Fair Asia: Mars, Royal Canin, Nestle Purina, Eukanuba, Flexi, Pet Safe, Fish 4 Dogs, Julius K9, Petio, Doggyman, United Pets, Urine Off, The Company of Animals, Touchdog, Natural Balance Pet Foods, etc.
Numerous companies from Europe and the USA like Martin Sellier (France), Terra Canis (Germany), FoodScience Corp. (USA) and many more were present for the first time at an exhibition for Asian markets. Country pavilions are also developing at a fast rate, with two newcomers in 2015: Taiwan and South Korea.
Busy days
In terms of visitors, the show was busier than ever with 21 346 professionals visiting the event during the first two days. And the show brought to exhibitors not only more visitors, but better quality buyers. Sophia Chui, purchasing manager from Fressnapf (Germany), commented: "We met existing and new suppliers, found good and surprising items." Overseas visitors are on the rise and now represent 16 per cent of professionals attending the show, with a fast-growing number of visitors coming from other Asian countries. South Korean buyers now represent the greatest number of overseas visitors, followed by professionals from Taiwan, Hong Kong, Japan and Thailand.
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The new aquarium section introduced this year attracted a host of visitors from Singapore, the Philippines, Indonesia and the Middle East. The purchasing power of European and American buyers is also growing strong, with hand-picked visitors from large specialised retail chains in attendance. On the other hand, the public days attracted close to 61 000 visitors, a figure that also exceeded the organiser's expectations.
The show will return to the Shanghai World Expo Exhibition & Convention Center on 18-21 August 2016, with an additional new hall, bringing the show to full capacity…