While the magazine’s list consists only of US-based retailers, many of them are selling and shipping internationally, so it is important for you to know more about them and to learn from them by examining their websites to see what they are doing. Amazon, of course, is aggressively expanding internationally and has developed distribution centres in a number of foreign countries to support its international sales efforts.
If your website today is not designed to encourage people to buy from your store, you need to change it so you can display an array of products and offer web-buying as another option to your customers. If you check out the web addresses of the firms in the attached spreadsheet, you can see how these successful retailers make their websites informative and easy to shop on. Visiting these sites should give you lots of ideas as to how you can improve your own website.
E-commerce grows astoundingly
Everyone has heard the story of Amazon’s amazing growth as a web merchant, but there are other, smaller retailers, some barely known, who are capturing dollars that could be spent in conventional retail stores. The big Internet winners are those retailers who have built and are maintaining websites with fast checkout, quick site search, customer reviews and/or product information.