Growth levelling off

How will the sector develop in the next few years? Will the consequences of the recession leave their mark on the future? These are the key questions that trade and industry are currently asking themselves. Euromonitor International assumes that the pet supplies sector will continue to experience a positive trend even in the next few years. The market research institute estimates that sales of pet products worldwide will increase from $73.296 bn in 2009 to $80.518 bn in 2013. The high growth rates of the past will probably level off somewhat, however. The company predicts the highest growth rates for eastern Europe: Euromonitor International believes that the market there will increase its sales volume by 42.7 per cent between 2009 and 2014. In the period between 2004 and 2009 an increase of 96.5 per cent was recorded. Compared with other regions, the market there is still small. USA and western Europe are the big players The market research institute is predicting similar growth rates for the Middle East and Africa. Sales increased in this region by 52 per cent between 2004 and 2009, and Euromonitor International estimates an increase of 33.6 per cent between 2009 and 2014. Sales will also increase significantly in the Australasia and Asia Pacific regions. For Australasia, Euromonitor estimantes growth of 18.3 per cent between 2009 and 2014, and for Asia Pacific growth of 12.8 per cent. It expects growth in North and South America and western Europe to diminish substantially, amounting to just 12.7 per cent in the USA between 2009 and 2014 after a rise of 27.8 per cent between 2004 and 2009. In Latin America the decline will be even more marked, falling from 73 per cent between 2004 and 2009 to 20.9 per cent between 2009 and 2014. In Western Europe, where growth rates were already “only” 18 per cent previously (between 2004 and 2009) on account of high market saturation, growth will drop back to 4.4 per cent between 2009 and 2014. Download: Growth levelling off (PDF file)