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1/2003
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High growth in the rodent sector, a marked upward trend in the dog, cat and bird segments and aquatics and ponds at a standstill – that was the overall picture in the French pet market in 2001. Food accounted for almost 75 per cent of total sales. Compared with the previous year, the pet food market grew by 4.6 per cent in 2001. The market for accessory products, accounting for 16.3 per cent of the overall market, grew less strongly, recording an increase of 3.5 per cent. The main beneficiary in France was the market for hygiene and grooming products, which grew by 6 per cent and now embraces 8.7 per cent of the market as a whole.
The hypermarkets only achieved comparatively small growth with pet products in 2001.
Which sales channels profited most from the general growth in the market? According to Promojardin, vets, who occupy a significant position in the market, did well (+12 per cent), along with specialist pet product chains (+11.1 per cent) and DIY stores (+10 per cent). Rural trading concerns (+9.4 per cent), garden centres (+8.5 per cent) and the large food chains (+2.5 per cent) fared less well. Independent pet dealers stagnated, achieving only slight growth of 0.2 per cent, while grooming salons even experienced a decline in sales.
The market share of rural concerns in France is greater than that of the organised specialist pet trade and DIY stores together.
The grocery trade is undoubtedly the dominant outlet in France, with a volume of 1.922 bn euro and a market share of around 65 per cent. However, the organized specialist retail trade is growing in France, as in other European countries. With a volume of sales of 604.7758 mio euro and a market share of approximately 20 per cent, its significance is gradually increasing. The independent pet product trade accounted for a sales volume of 173.450 mio euro and a market share of 5.83 per cent, while vets had a 9.29 per cent share in the market.
The French market in 2001 by segments (share of sales in per cent, figure in brackets: change in sales compared with 2000 in per cent)
The hypermarkets only achieved comparatively small growth with pet products in 2001.
Which sales channels profited most from the general growth in the market? According to Promojardin, vets, who occupy a significant position in the market, did well (+12 per cent), along with specialist pet product chains (+11.1 per cent) and DIY stores (+10 per cent). Rural trading concerns (+9.4 per cent), garden centres (+8.5 per cent) and the large food chains (+2.5 per cent) fared less well. Independent pet dealers stagnated, achieving only slight growth of 0.2 per cent, while grooming salons even experienced a decline in sales.
The market share of rural concerns in France is greater than that of the organised specialist pet trade and DIY stores together.
The grocery trade is undoubtedly the dominant outlet in France, with a volume of 1.922 bn euro and a market share of around 65 per cent. However, the organized specialist retail trade is growing in France, as in other European countries. With a volume of sales of 604.7758 mio euro and a market share of approximately 20 per cent, its significance is gradually increasing. The independent pet product trade accounted for a sales volume of 173.450 mio euro and a market share of 5.83 per cent, while vets had a 9.29 per cent share in the market.
The French market in 2001 by segments (share of sales in per cent, figure in brackets: change in sales compared with 2000 in per cent)
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