Positive review

Interzoo leaves visitors satisfied

The organisers' final report reveals a high level of satisfaction among visitors and exhibitors.(Source: Dähne Verlag, Götz Foto)
The organisers' final report reveals a high level of satisfaction among visitors and exhibitors.
04.07.2024

The largest Interzoo to date, with 2 146 exhibitors on 140 000 m², attracted around 37 000 trade visitors to the Nuremberg Exhibition Centre. A final report now published by the trade fair organiser reveals the results of surveys of exhibitors and visitors.

According to the report, 99 per cent of visitors were satisfied to very satisfied with the range of products and services at Interzoo and 93 per cent of exhibitors rated their participation in the fair as successful to very successful. Just over half of the visitors surveyed also stated that their main reason for visiting Interzoo was to find out about new products – an increase of six per cent compared with the previous event. Finally, 96 per cent stated that they were satisfied or very satisfied with the range of new products and trends on display at the trade fair. The supporting programme with the Fresh Ideas Stage and the Academy sessions also ensured that 96 per cent of visitors were satisfied. In total, 97 per cent of trade visitors said: "I gained something from my visit to Interzoo 2024."

Exhibitors were also satisfied, according to the results of the survey. The high scores for reaching target groups (96 per cent), successfully establishing new business relationships (97 per cent) and expected follow-up business (93 per cent) translate into an extraordinarily high intention to exhibit again at the next Interzoo (95 per cent). The QR codes on the exhibition stands were scanned over 10 000 times with the Interzoo app in order to access the digital exhibitor profiles. In total, the profiles in the app were accessed more than 250 000 times.

The next Interzoo will take place again in Nuremberg from 12 to 15 May 2026.

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