Sales down three per cent

General Mills loses out on treats and dry food

The Blue Buffalo brand is an important sales driver at General Mills.(Source: Dähne Verlag, Majer-Abele)
The Blue Buffalo brand is an important sales driver at General Mills.
02.05.2024

American pet food manufacturer General Mills has reported that sales of pet food and treats fell by three per cent to 624 mio dollars in Q3 FY2024. However, the declines were partially offset by growth in wet pet food, it is reported. Segment operating profit of 128 mio dollars increased by 25 per cent, primarily due to cost savings and favourable net price realisation and mix.

"The Blue Buffalo brand continues to be strong," concluded Jeff Harmening, chairman and CEO of General Mills.

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