The companies that will appear in Bologna will be selected by the editorial team of PET worldwide. Each of the five nominees will present their company and products at the International Pet Conference in a live pitch plus film lasting around five minutes. The winner will then receive the Best Newcomer Award on the first day of the conference.
The recipient of the award will be determined by the readers of PET worldwide in an online ballot and by delegates attending the International Pet Conference. In the overall ranking, the votes of PET worldwide readers and conference visitors will account respectively for 50 per cent of the total.