Prins Petfoods launches health campaign

Under the motto "Check that poo!", Prins Petfoods is launching an informative, inspiring and surprising campaign this spring about dog and cat faeces. Research by the Dutch family company shows that there are many questions about what an animal's stool should actually look like. The company highlights what are specific alarm signals, for example, and what to do in case of bowel problems.
Via checkdiedrol.prinspetfoods.nl, owners can check their animal's poo and receive nutritional advice. They get help from the playful Dr Ollie, whose name can be loosely translated as doctor S. Tool, an animated fly with a lot of practical experience.