Premiere in shopping mall

On 18 November, Fressnapf Austria opened its first City-concept branch in the Riverside shopping mall in Vienna's 23rd district. The new store covers 238 m² and is run by branch manager Melanie Ceker and a four-strong team. The range has been adapted to the requirements of urban living.
"This is the first time we have been represented in a high-footfall Vienna shopping centre with our smaller-format City concept. I see potential for more stores in shopping centres," says Hermann Aigner, managing director of Fressnapf Austria.