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Maxi Zoo Italia has opened its first small store in the centre of Milan with an innovative format. This was reported by the Italian online newsletter Pet 2B2 in its latest edition.
The shop is characterised by its small size (150 m²) and select assortment (3 000 units) as compared with an average Maxi Zoo store. Further small-format shops will be opened in Bologna and in Milan.
The small store has been opened with the aim of diversifying Maxi Zoo's presence in the market with a new way of meeting end customers based on the concept of the proximity store, according to Pet B2B. The format addresses those who live in the area without having to use their car and those who prefer easier access points for quick, frequent shopping trips.
The shop is characterised by its small size (150 m²) and select assortment (3 000 units) as compared with an average Maxi Zoo store. Further small-format shops will be opened in Bologna and in Milan.
The small store has been opened with the aim of diversifying Maxi Zoo's presence in the market with a new way of meeting end customers based on the concept of the proximity store, according to Pet B2B. The format addresses those who live in the area without having to use their car and those who prefer easier access points for quick, frequent shopping trips.
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