Pop-up store opens in Megazoo

The Megazoo in Vienna Stadlau now offers a shop-in-shop concept. A Sheba and Cesar pop-up store has just opened under the motto "Coming home" where customers can browse and buy the products.
This new mix of pop-up store and shop-in-shop concept will give consumers a year in which to discover the existing product spectrum of the two Mars Petcare brands. A special feature of the concept is that the latest products in both brands are to be presented in this store first.