First time in Brazil

Pet Fashion Week will be hosting a pet industry trade event in Sao Paulo City in April 2010 that is the first of its kind. “Brazil is the fastest growing pet market in the world, and is expected to be second only to the U.S. in annual sales within the next couple of years,” say the organisers. For the first-ever Pet Fashion Week event in Latin America, the organisers aim to incorporate the look and feel of Pet Fashion Week’s successful New York City event in a uniquely South American setting.