The first Pets Place store opened in Barcelona in October 2005. Two further outlets followed in April and May 2006, also in Barcelona. Preferred locations for the stores, which have an average retail area of 150 to 200 m², are city centre sites and shopping centres. Seven further pet stores are scheduled to open in October: three in Madrid and one each in Sant Cugat del Vallès, Palma de Mallorca, Seville and Malaga. Another 25 to 30 shops are expected to follow in the next 15 months. In the longer term, Pets Place aims to open 100 stores by 2010.