Fressnapf occupies second place in the rankings of the 100 best franchise systems in Germany produced by the financial magazine Impulse. Scoring 88.5 points out of a possible 120, the Krefeld speciality store chain lies just behind McDonald’s with 90 points and ahead of Burger King, Joey's Pizza, Obi and Mobilcom. The rankings are based on a detailed survey of franchisors and an analysis of the franchise market derived from this.