WWPIA launches Superzoo University

Superzoo, the international trade show of pet products presented by the World Wide Pet Industry Association (WWPIA) announces the launch of its new Superzoo University. It will focus on bringing pertinent and essential business education to the trade show floor for the convenience of both attendees and exhibitors. Topics will cover the gamut from animal care to better business practices. Sessions will last for 30 minutes each so attendees will be able to incorporate several of these sessions into their trade show floor experience each day. An estimated 44 seminars will be offered on the first and second days of the trade show, leaving the third day for exhibitors to focus on order writing. “WWPIA’s goal in establishing the ‘university’ is to create a comprehensive educational environment that will truly benefit exhibitors and attendees in their pursuit of increased business and more efficient and effective management,” executive vice president Doug Poindexter said. “It will provide essential tools to stay on top of and ahead of our ever-changing industry.” www.wwpia.org