Targeting of greater internationality

In their final report, the organisers express great satisfaction with the outcome of the first Jlee trade fair, held in Paris between 21 and 23 June. According to their figures, 2 201 visitors attended this first garden fair event. A total of 140 exhibitors, 40 of them from abroad, displayed their products on an exhibition space of more than 4 500 m². The international contingent among the visitors amounted to 15 per cent. One of the targets for next year’s fair is to increase the international participation. A conference on international trends in garden retailing took place in parallel to the fair.