Differences in attitude to the Internet

Retailers and manufacturers in the Italian pet product industry use the Internet to different degrees. In a survey carried out by Centro Studi Zoomark, 63 per cent of retailers said that they used the web frequently for work purposes, while all the suppliers questioned said they used it.
Eleven per cent of Internet users in the retail trade sample also sell their goods through e-commerce. Only 39 per cent of the sample use the Internet to promote their business and shops. The retailers regard the manufacturers’ web pages as the most important websites (61 per cent of the sample), and also find useful information on the sites of trade show organizers (42 per cent) and from online editions of trade magazines (36 per cent).
By contrast, only seven per cent of the manufacturers surveyed use the net for direct sales. When it comes to picking up information, the web sites of international trade shows are regarded as the most important (62 per cent), followed by the sites of rival manufacturers (62 per cent) and trade magazines (33 per cent).